← Extensions
Live in the Shopware Store

Customer Value & Loyalty

RFM segments and win-back candidates from your own order history, computed entirely inside the shop.

Install in the Shopware Store
Compatibility
Shopware 6.5, 6.6 and 6.7
Price
€7.90/month or €66/year
Languages
German and English

Your order history already knows which customers are drifting away and which are your best. The customer list just does not show it: names and orders, but no ranking and no trend.

This module derives five RFM segments, a lifetime value per customer and a list of win-back candidates from the same data. All locally, read-only, without a single call to the outside.

How it looks in the admin

Customer Success dashboard in the Shopware admin: tiles for analysed customers, total lifetime value, average order value and win-back candidates, next to the distribution across five segments and a customer table with segment, recency, frequency and value.
Five segments, lifetime value and win-back candidates from the order history you already have.
Customer table with the win-back filter active: only customers flagged as win-back candidates, with segment, days since the last order and lifetime value.
Win-back filter: exactly the customers worth a return campaign, exportable as CSV.
Configuration page of the module in the Shopware admin with the settings for the analysis.
Thresholds and time windows of the segmentation are adjustable, per sales channel.

What sets it apart

Computes in the shop, not in the cloud

No data sharing, no tracking, no external service. The analysis runs entirely on your server.

Read-only

It sets no tags, no custom fields and no customer groups. Your customer and order data stay unchanged.

Win-back as a list, not as a mailer

Candidates arrive as CSV for your existing newsletter or CRM system. No second sending tool to maintain.

Does not block the shop

The analysis runs asynchronously through the message queue with a time budget. On very large customer bases it stops in a controlled way and says so.

How an analysis works

  1. 01Start the analysis. The module reads the order history of registered customers.
  2. 02Look at the segments: New, Champion, Loyal, At risk, Lost.
  3. 03Apply the win-back filter and export the candidate list as CSV.
  4. 04Use the list in your newsletter or CRM system.

Want to know which customers are leaving?

Customer Value & Loyalty is live in the Shopware Store. Install via the Extension Manager, first analysis in minutes.

Install in the Shopware Store

FAQ

Frequently asked questions

Does the module change customer or order data?

No. It works read-only and sets no tags, custom fields or customer groups. Your customer and order data stay unchanged.

Is any data sent outside the shop?

No. The analysis runs 100 percent locally in your shop, with no external calls, no tracking and no cloud.

Does the module send win-back e-mails?

No. Win-back is delivered as a candidate list with CSV export. You handle the sending in your existing newsletter or CRM system.

Are guest orders included?

No. Only registered customers with an account are analysed. Guest orders without an account are excluded.

Does the analysis slow down the running shop?

No. It runs asynchronously through the message queue with a time budget and blocks no web request. On very large customer bases it stops in a controlled way and says so.