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Shopware field notes
Honest how-tos for shop owners: bulk editing, catalog hygiene, SEO and AI visibility. Every approach, not just ours.
RFM analysis in Shopware 6: find your best customers, and the trap with completed orders
Shopware already stores order count, revenue and last order on every customer. These values only count orders in the “Completed” state. What that means for rules and segments, and four ways to an RFM analysis that is actually right.
Read postShopware 6: find products without a manufacturer before brand filters and the Google feed trip over them
In Shopware 6 the manufacturer is an optional field. Products without one look perfectly normal in the shop and still go missing from brand filters and the Google Shopping feed. Four ways to find the gap, from the admin to a SQL query.
Agentic commerce in German-speaking Europe: over-documented by law, invisible to machines
The debate about agent payment protocols misses the point. For merchants selling into Germany, agentic commerce is decided somewhere almost nobody writes about: the legally mandated product data that sits as prose inside the description field.
Shopware 6: find and replace text across all products: every option compared
Shopware 6 has no native find-and-replace for product texts. What bulk edit really does (and does not do), how to survive the CSV route, when SQL is risky, and which plugins fill the gap.